Meet Gerry.

Signature Events is led by Gerry Ivanova, owner, creative director, and lead floral designer. Since beginning her floral design career in 2017, Gerry has brought her creative vision to more than 200 events, thoughtfully combining flowers, décor, color, texture, and carefully curated details to create beautiful, cohesive experiences.

From weddings and corporate events to private celebrations, Gerry’s work spans the Wisconsin Dells–Madison area and beyond, with every design thoughtfully tailored to reflect the unique vision and personality of each client.

With a keen eye for detail and a passion for creating something truly special, Gerry brings her signature touch to every design—transforming ideas and inspiration into memorable spaces that feel personal, polished, and effortlessly beautiful.

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A Designer’s Eye,
A Planner’s Calm

Beautiful events require more than pretty flowers.

They require scale, timing, logistics, balance, taste, problem-solving, and the ability to see both the tiny details and the entire room at once.

Gerry personally oversees the design direction for Signature Events, making sure each celebration feels cohesive, polished, and true to the client’s vision.

What We Believe

Flowers should feel alive.
Decor should feel intentional.
A room should tell you where to look.
A wedding should feel personal, not packaged.
And the best events are the ones where every detail quietly works together.

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Our Promise

On event day, our team is there installing florals, styling tables, setting decor, adjusting details, and making sure the space is ready before guests ever walk in.

You should be able to enjoy the moment. We will handle the atmosphere..

Frequently Asked Questions

  • Signature Events is owned and creatively led by Gergana “Gerry” Ivanova, the company’s owner, creative director, and lead floral designer.

  • Gerry has worked on the aesthetics of more than 200 events since beginning her floral design career in 2017, including weddings, corporate events, private celebrations, and special events.

  • Yes. As creative director and lead floral designer, Gerry personally oversees the design direction to help ensure each client’s vision is brought to life with care and attention to detail.